Privacy

This Policy applies as between you, the User of this Website and Adames the owner and provider of this Website.

This Policy applies to our use of any and all Data collected by us in relation to your use of the Website.

 

 

 

1. Definitions and Interpretation

In this Policy the following terms shall have the following meanings: 

 

“Data”	means collectively all information that you submit to the Adames via the Website.  This definition shall, where applicable, incorporate the definitions provided in the Data Protection Act 1998;
“Cookie”	means a small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website.  Details of the cookies used by this Website are set out in Clause 12;
“Adames”	meansAdames of 20 Brookland Grove, WALSALL  WS9 9LU;
“UK and EU Cookie Law”	means the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011;
“User”	means any third party that accesses the Website and is not employed by Adames and acting in the course of their employment; and
“Website”	means the website that you are currently using (www.adames.co.uk) and any sub-domains of this site  unless expressly excluded by their own terms and conditions.

2. Scope of this Policy

This Policy applies only to the actions of Adames and Users with respect to this Website.  It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

3. Data Collected

When you purchase any of our goods or services and/or register an account we will record specific personal information about you, such as your name, geographical address, telephone number and email address. We will also collect and store information about your use of our services so as to improve them. For example, we may keep a log of what features are being used at any time. We also log account and transaction history for accounting purposes, and to monitor our business activities

Without limitation, any of the following Data may be collected by this Website from time to time:

3.1              name
3.2              date of birth
3.3              contact information such as email addresses and telephone numbers
3.4              demographic information such as post code, preferences and interests
3.5              financial information such as credit / debit card numbers (administered by Sage Pay)
3.6              IP address (automatically collected)
3.7              web browser type and version (automatically collected)
3.8              operating system (automatically collected)
3.9              a list of URLs starting with a referring site, your activity on this Website, and the site you exit to (automatically collected)

4. Our Use of Data

4.1              Any personal Data you submit will be retained by us for as long as you use the services and systems provided on the Web Site. Data that you may submit through any communications system that we may provide may be retained for a longer period of up to six months

4.2              Unless we are obliged or permitted by law to do so, and subject to Clause 5 (Third Party Websites and Services), your Data will not be disclosed to third parties. 

4.3              All personal Data is stored securely in accordance with the principles of the Data Protection Act 1998.  Fore more details on security see Clause 11 (Security) below..

4.4              Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website.  Specifically, Data may be used by us for the following reasons: marketing emails and newsletters transmission by email of promotional materials that may be of interest to you (only if you have agreed to receive such material).

5. Third Party Websites and Services

5.1              Adames may, from time to time, employ the services of other parties for dealing with matters that may include, but are not limited to, payment processing, delivery of purchased items, search engine facilities and marketing.  The providers of such services will require access to certain personal Data provided by Users of this Website.

5.2              Any Data used by such parties is used only to the extent required by them to perform the services that Adames requests.  Any use for other purposes is strictly prohibited.  Furthermore, any Data that is processed by third parties shall be processed within the terms of this Policy and in accordance with the Data Protection Act 1998.

6. Links to Other Websites

This Website may, from time to time, provide links to other websites.  Adames has no control over such websites and is in no way responsible for the content thereof.  This Policy does not extend to your use of such websites.  Users are advised to read the privacy policy or statement of other websites prior to using them.

7. Your Right to Withhold Information

7.1              You may access certain areas of the Website without providing any Data at all.  However, to use all features and functions available on the Website you may be required to submit certain Data.

7.2              You may restrict your internet browser’s use of Cookies.  For more information see Clause 12 (Cookies).

8. Controlling Use of Your Data

8.1              Wherever you are required to submit Data, you will be given options to restrict our use of that Data.  This may include the following:

8.1.1        use of Data for direct marketing purposes; and

8.1.2        sharing Data with third parties.

9. Your Right to Withhold Information

9.1              You may access the Website without providing any Data at all. However, to use all features and functions available on the Website you may be required to submit certain Data.

9.2              You may restrict your internet browser’s use of Cookies.  For more information see Clause 12 (Cookies).

10. Accessing your own Data

You have the right to ask for a copy of any of your personal Data held by us (where such data is held) on payment of a small fee which will not exceed £10.00.

11. Security

11.1          Data security is of great importance to Adames and to protect your Data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure Data collected via this Website.

11.2          Specifically we use the following systems:

11.2.1    Password protected computer systems

11.2.2    SSL (Secure Sockets Layer) the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.

11.2.3    Sage Pay card processing - secure payment service.

12. Cookies

12.1          Like many other websites, we use “cookies” to help us gather and store information about visitors to our Site. A cookie a small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.

12.2          This Website may place and access certain first party Cookies on your computer.  First party cookies are those placed directly by Adames via this Website and are used only by Adames.  Adames uses Cookies to improve your experience of using the Website and to improve our range of productsand services.  Adames has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.

12.3          By using this Website you may receive certain third party Cookies on your computer.  Third party cookies are those placed by websites and/or parties other than Adames. For example, the Adames website uses a third party analytics company (Google Analytics) who will set their own cookie to perform this service. Third party cookies are used on this Website for advertising services (Google Adwords), usage analytics (Google Analytics) and sharing information on social network sites (Facebook and Pinterest). These cookies are detailed in full below.  These cookies are not integral to the services provided by the Website.

12.4          All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.

12.5          Before any Cookies are placed on your computer subject to sub-Clause 12.5and/or sub-Clause 12.8, you will be presented with message bar requesting your consent to set those Cookies.  By giving your consent to the placing of Cookies you are enabling Adames to provide the best possible experience and service to you.  You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as intended

12.6          Certain features of the Website depend upon Cookies to function.UK and EU Cookie Law deems these Cookies to be “strictly necessary”.  These Cookies are shown below.  Your consent will not be sought to place these Cookies.  You may still block these cookies by changing your internet browser’s settings as detailed below.

12.7          The following first party Cookies may be placed on your computer:

 

Name of Cookie	Purpose	Strictly Necessary
RECENTLY_VIEWED_PRODUCTS	Functionality	No
SHOP_SESSION_TOKEN	Visitor verification	Yes
STORE_VISITOR	Visitor verification	Yes
beacon_vid	Metrics	No
beacon_vis	Metrics	No

 

and the following third party Cookies may be placed on your computer:

 

Name of Cookie	Provider	Purpose
apisid nid pref sapisid sid ssid hsid otz	Google	Used on product pages by Google+ social media. Visitors not registered or logged into Google+ will have only the nid cookie
pinterest-sess pinterest-s-sess pinterest-d-sess pinterest-cm csrftoken	Pinterest	Used by Pinterest social media. Only present if logged in to Pinterest
auth-token twid twitter-sess remember-checked-on guest-id pid	Twitter	Used by Twitter social media. Only present if logged in to Twitter

 

12.8          This Website uses analytics services provided by Google Analytics.  Website analytics refers to a set of tools used to collect and analyse usage statistics, enabling us to better understand how Users use the Website.  This, in turn, enables us to improve the Website and the productsandservices offered through it.  You do not have to allow us to use these Cookies, as detailed below, however whilst our use of them does not pose any risk to your privacy or your safe use of the Website, it does enable us to continually improve our business.

12.9          The analytics services used by this Website use Cookies to gather the required information. Certain of these Cookies may be placed immediately when you decide to visit the Website and it may not be possible to obtain your prior consent.  You may remove these Cookies and prevent future use of them by following the steps set out below.

12.10      The analytics services used by this Website use the following Cookies:

 

Name of Cookie	First / Third Party	Provider	Purpose
utma	third	Google Analytics	Visitor tracking
utmb	third	Google Analytics	Calculates visit length
utmc	third	Google Analytics	Calculates visit length
utmz	third	Google Analytics	Monitors http referrer
utmv	third	Google Analytics	Segmentation

 

12.11      You can choose to enable or disable Cookies in your internet browser.  Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party cookies.  By default, most internet browsers accept Cookies but this can be changed.  For further details, please consult the help menu in your internet browser.

12.12      You can choose to delete Cookies at any time however you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.

12.13      It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

13. Changes to this Policy

Adames reserves the right to change this Policy as we may deem necessary from time to time or as may be required by law.  Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the Policy on your first use of the Website following the alterations.